Director of Marketing & Information at Marie Stopes International Ethiopia

Job Description


Reporting to the Country Director, the Director of Marketing & Information is responsible for leading the Marketing, communications, research, contact center, management information system (MIS) and E-Health teams to establish rigorous approaches to marketing and behavioral change, effective internal and external communications and information for decision making initiatives to maximize access and adoption of safe/post abortion care services and contraception within Ethiopia; specifically, accountable for maximizing the numbers of clients visiting service delivery sites.

As member of the senior management team, s/he will be responsible for strategic planning and leadership on MSIE data processing, management and use for decision making, business development, resource mobilization and ultimately for the improvement of the lives of women, children and men. The position holder will lead the growth and development of Marie Stopes International Ethiopia (MSIE) call center (8044) as voice and ear for the organization enhancing the communication between trained and equipped MSIE call agents and all clients across the country for SRH related information/counselling and service using multiple languages.


Organizational Background – MSIE is a market-focused, results-oriented NGO/social enterprise. MSIE is renowned for providing a wide range of high-quality, affordable and client-centered sexual and reproductive health (SRH) and family planning (FP) services and information to men, women and young people. In 2018, MSIE provided SRH services to over 878,000 people, which over time, averted more than 337,000 unintended pregnancies, delivered couple year protection of 1.1m and prevented the deaths of at least 1,300 women among many more other successes.

The primary responsibility of this role is to further strengthen MSIE’s mission of ensuring the individuals’ right to: CHILDREN BY CHOICE NOT CHANCE. It is a role requirement that the job holder must fully comply with, promote and live MSI’s CORE VALUES: Mission driven, Client centered, Accountable and Courageous.



Strategic and Leadership Role

  • With support from Country Director and as a member of Senior Management Team (SMT), contribute to planning and leading a regular MSIE Strategic Review and Planning process;
  • Contribute to the development of short- and long-range organizational objectives as well as assessing progress towards objectives and programmatic effectiveness;
  • Ensure that all policies, systems and standard operating procedures are followed in the process of program planning, procurement and implementation;
  • Develop realistic plans with all department to minimize risk and maximize effective response;
  • Contributes to annual business plans and facilitating the business planning process
  • Leading development of behavioral change communication initiatives that increase access and footfall to MSIE services across the MSIE service delivery channels & sites.
  • Lead the communications team to ensure appropriate corporate communications, advocacy and public relations endeavors.
  • Lead the youth demand generation (youth advisor) to make sure that MSIE services are accessible to adolescents and young people.
  • Lead the research, MIS and E-Health teams ensuring availability of appropriate data, information and applications for decision making
  • Delivering the objectives in a responsible way that underpins our brand, our continuum of care & donor commitments.

    Marketing and behavior change

    • Develop, maintain & lead the marketing & behavior change communication (BCC) strategy for MSIE that informs all channel and organizational wide communication using traditional and modern communication methods and tools e.g. Published articles, video content, Contact Centre, Website, Social Media, radio, community mobilization, etc.;
    • Maximize return on investment from marketing and BCC spent to increase measurable health impact and cost effectiveness.
    • Work together with the operational teams to ensure messaging and strategy are implemented appropriately at the field level for all channels;
    • Develop and implement key behavioral change strategies and initiatives with critical population segments, including youth and High Impact Clients;
    • Ensure that overall branding and demand generation plans are aligned with channel priorities, are evidence-based and consistent with MSIE’s country and international priorities;
    • Conduct sporadic reviews of the market to understand market dynamics and practices of other partners / competitors in the area of family planning, safe abortion and other SRH at all levels;
    • Monitor the effectiveness of marketing activities; working closely with MSI global Evidence to Action and Marketing teams to generate evidence-based communication materials and strategies and the metrics that measure the quality and effectiveness of the marketing activities implemented by country programs.


    Contact Center

    • Develop a clear role, strategy and mandate of the contact center in support of the channel demand generation strategies to deliver continuum of care and referrals.
    • Support the coordinator in coaching the call agents for effective use of time and resources to satisfy calling clients and ensure increment of service referral to MSIE centers and other channels as appropriate
    • Develop/Adopt the client contact center operating protocol aligned with MSI global guidelines and toolkits and in line with the established role and vision;
    • Ensure synergy and building of equity in line with the MSI brand between the contact center, the website and MSIE’s presence on social media to especially reach out to youth and clients at large;
    • Continuous monitoring and evaluation of the Client Contact Centre using appropriate reporting tools and ensure all data is used to inform marketing activities and channel initiatives for demand generation & referrals
    • Build the capacity of the Client Contact Centre Coordinator and team as a platform to promote Marie Stopes Ethiopia and position the organization as a lead Reproductive Health provider of choice;
    • Work closely with London Support Office (LSO) contact center channel lead for improvement and growth.


    The communications and external relations

    • Develops and implements stakeholder relations strategy, with emphasis on strengthening government partnership;
    • Creates and maintains channels of communication, particularly with government and media;
    • Develops or tailors MSIE publications and various communication materials for the consumption of the government and media;
    • Develops and maintains a database of all government, media and stakeholder contacts at federal, regional and zonal level;
    • Develops and maintain an annual event planner indicating all the important events, conferences, campaigns, advocacy platforms for MSIE’s participation
    • Advises and handles topical and reputation-sensitive issues, including media relations work;
    • Monitors, researches, evaluates and reports on the effectiveness of MSIE government and other external relations, making appropriate improvements and recommendations;
    • Coordinates external appearances for senior staff such as joint review meetings, symposium and other consultative meetings;


    Partnership Establishment and communication activities

    • Provides technical support and coaching to field staff to carry out strategic partnership with the respective regional and zonal government representatives;
    • Initiates and makes the necessary arrangements, in collaboration with MSIE area offices, to facilitate supportive supervision visits by government representatives;
    • Compiles data, best practices, and success stories from different MSIE units working in the community.
    • Closely collaborates with the Communication and PR Department within the Government agencies, particularly with Federal and Regional Health Bureaus;
    • Collaborates and maintains good working relationships with regional based media;
    • Ensures MSIE is invited to all major stakeholder forums;
    • Supervise the activities of the Senior External Relations and Government Relations to ensure related partnership and external relations activities are carried out;


    Research, MIS and E-Health

    • Lead the RME team on design and implementation of research activities to gather actionable insights about key population segments; triggers and barriers across behavioral change and use to inform improved decision making for marketing strategies;
    • Support the research advisor to coordinate all research activities for Marie Stopes International Ethiopia’s core business and projects and facilitate for an informed decision through providing qualitative and quantitative data that has a cross cutting nature;
    • Support the research advisor to design quantitative and qualitative research studies in line with MSI Ethiopia’s program information needs;
    • Support the program team to ensure well budgeted and realistic research component are in place for MSI Ethiopia’s concept notes and grant proposals;
    • Monitors Research budget;
    • Making sure that key research findings are internally used and externally published for presentation at national and international conferences and for submission to peer reviewed journals and other publications.
    • Lead the MIS team to ensure MSIE service data are recorded, collected, compiled, analyzed and reported using up-to-data applications, software and tools in line with the MSI global data policy.
    • As necessary reviews existing indicators, streamline and harmonize indicator and deliverables set and reporting tools that meet the requirements for data analysis;
    • Uses existing data to conduct periodic evaluations on MSIE clients’ behavior and input for marketing strategies;
    • Make sure that data is validated as per the global MSI data validation protocol;
    • As per needed, undertakes periodic evaluation and review of project performance through the MIS manager based on committed deliverables and indicators;
    • Ensure an accurate information is provided during donor and government reporting;
    • Lead and support the E-Health (data solutions) team for the development, adoption and use of different health applications and software including Electronic Health Recording (EHR) system and other computer and mobile phone based applications.


    Job Requirements



    A.    Qualification Requirements

    a.       Education

    • First/Second degree in Marketing/Business Administration, Public Health or Health Communications, or equivalent qualification;      

    b.       Experience

    •  Extensive experience working in Marketing, behavioral change and research;
    • Proven experience in managing operations at a senior management level;
    • Minimum of four years’ experience working as a member of a senior management team
    • Experience in research and data management

    B.    Attitudes, Skills and Attributes

    • Experience in writing, editing, proof-reading and designing communication documents for public dissemination.
    • Understanding of behavior change communication, trigger and barriers and ability to translate data & insights into first class marketing plans.
    • Good communicator, fluent in English, both oral and written; can “sell” ideas & concepts persuasively across wide range of stakeholders and groups (from community-based mobilisers to Government officials and senior donors)
    • Able to focus on the big picture, strategic, while understanding the detail
    • Highly numerate and can understand the financial impact of decision making and return on investment
    • Highly analytical and can perform extensive analysis and use wide range of diverse data sets (e.g. DHS, continuous data, qualitative data) to make informed recommendations
    • Action and results orientated with ability to stay on track and can juggle multiple projects to deliver with quality and on time
    • Well-developed interpersonal, negotiation, influencing skills and ability to build relationships across teams and able to manage and motivate teams to achieve targets;
    • Excellent coach and able to coach and build team marketing capability
    • Highly IT literate (use of word, excel, PowerPoint and outlook);
    • Passionate about our clients and strives to consistently meet and exceed expectations, putting the clients at the center of everything, and ensuring we deliver high quality, high impact services that meet their individual needs and improving access to health information and services.
    • Creative, results orientated, positive mindset
    • Resilient, flexible, positive attitude and can thrive and enjoys fast-paced environment; flexible and able to cope with shifting priorities and deadlines
    • Can drive hard for results and still take people on the journey; engenders trust and respect internally & externally
    • Works as part of a team, providing support and flexibility to colleagues, demonstrating fairness, understanding and respect for all people and cultures
    • Keen to pursue personal and professional development; actively seeks out feedback on their performance (both results and behaviours) with a view to continuously learning and growing as a leader
    • Pro-choice

    Number of Position: (01)

    Duty Station: MSIE Support Office, Addis Ababa

    Employment Type: Full time

    Salary:  As per MSIE Salary Scale

    Interested and qualified applicants should mail only their motivation letter and C.V, within ten (10) days from the date of this announcement to:

     Human Resources, Marie Stopes International Ethiopia

    Through the following e-mail address :

     Due to the volume of applications, we will only contact shortlisted candidates, and we are unable to provide any feedback on unsuccessful applications.

    Please mention the title of the position and work place you applied for on the subject line of your email.



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